Ventra Redesign
By Fall 2024 Intro to Communication Design Class
May 16, 2025
Ventra Redesign
In this project, Foundation students redesigned Ventra machines to simplify the purchasing experience for public transportation in Chicago. Using human-centered design principles and participating in fieldwork, students worked to eliminate confusion for locals and tourists from a visual communications perspective, ensuring a seamless experience from pass purchase to a successful trip.
Project Details
- Class: Introduction to Visual Communication
- Instructor: Tomoko Ichikawa | Jody Campbell