In 2026, after nearly 90 years, the Institute of Design was folded into Illinois Tech's School of Design & Society.
This website is an archive of the impactful and inspirational work produced by the ID community before that transition.

László Moholy-Nagy opened the New Bauhaus in Chicago in 1937, treating design as a discipline that was teachable, testable, and consequential. Nine decades on, its scope had widened from the things people use to the systems they depend on: hospitals, government agencies, classrooms, supply chains, digital platforms. Along the way, ID community members developed the published research, methods, and frameworks that designers rely on every day.

Chief among them is human-centered design: close attention to how people actually live, and advocacy for what that research reveals. It shaped designers who are comfortable with complexity and ambiguity: curious, rigorous, inclusive, and stubbornly optimistic about design's ability to change the systems that shape our lives.

To every one of them, who taught, studied, built, critiqued, and stayed late in the studio: thank you, and keep designing.

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Fredrik Holmén

Founding partner & AI Lead, Eidra

Fredrik Holmén is a founding partner at the consulting collective Eidra, where he leads the emerging tech agenda with a focus on AI. With deep experience in business development, digital innovation and software development, he has built solutions for high-intent lead generation, activity-driven CO₂ reporting, product feed–based performance marketing, and AI-powered real-time dialogue analysis.

Fredrik co-founded one of the Nordic’s earliest performance marketing agencies, Keybroker, in 2006. Prior to that he worked with Supply Chain Management and financial operations modeling at Accenture in London and Sophia Antipolis in France.

Fredrik has a Master of Science in Mechanical Engineering and Industrial Economics from Lund Institute of Technology. He lives in Stockholm, Sweden with his wife and three sons.

Shapeshift Session

Corporate Panel: AI Implementation and Impact | Friday, May 30

About the Summit

Shapeshift Summit

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Immersion